Americanas and Magalu forge a partnership between e-commerce giants

Retailer Americanas started selling its products successful Magalu’s integer level this Tuesday, the 19^th, arsenic portion of a strategical woody among retailers. In the upcoming weeks, it volition beryllium Magalu’s crook to commencement listing items of its ain banal successful Americanas’ e-commerce.

The inaugural marks an effort to reconfigure Brazilian integer commerce from a collaborative exemplary among giants. Each institution volition proceed to run successful its ain structure, but present with an expanded catalogue and integrated logistics.

Americanas starts with products from 50 carnal stores integrated successful Magalu’s marketplace, disposable successful 15 capitals. Sales are conducted done deliveries from the store - a exemplary known arsenic vessel from store – which allows nimbler entree to items of accelerated consumption, specified arsenic food, cleaning products, and idiosyncratic hygiene.

Magalu and Americanas person complementary portfolios. While Magalu’s beardown suit is furnishings and electronics, Americanas dominated categories specified arsenic household goods and stationery. The deal, according to the companies, strengthens the omnichannel strategy by integrating carnal shops with integer channels.

“This concern is calved from the complementarity of the operations and strengths of 2 well-known companies and beloved by clients, to summation convenience, assortment, and transportation speed”, affirms Fernando Soares, Americanas’ CEO, successful a disclosure substance astir the deal.

Tiago Abate, vice-president of the maturation and integer departments, affirmed that the company's integer translation “got a caller relation successful the depletion journey”.

Frederico Trajano, Magalu’s CEO, highlighted that the integration strengthens the carnal transmission of the cognition “We person wholly complimentary products, which volition payment the consumer.”

The 2nd signifier of the task aims to grow operations for each Americanas store to see section transportation by December. This volition let consumers crossed the state to entree a broader assortment of items with shorter transportation times.