How the ‘Rock in Rio for Kids’ owner plans to create a Brazilian Disney

In a state wherever Spider-Man and Captain America creation unneurotic connected apical of carts, the taxable of licensing is, astatine least, complicated.

The children’s marketplace is marked by improvisation and piracy, too the beardown beingness of American giants specified arsenic Disney, Nickelodeon, and Mattel.

But, pursuing the steps of figures specified arsenic Mauricio de Sousa, lawsuit shaper Guilherme Alf wants to reorganize everything done intelligence spot (IP) and licensing – everything official, thing halfway done.

Native to Caxias bash Sul, helium is the laminitis of KidzHouse, a fractional company, fractional children’s workplace and, much recently, proprietor of a festival nicknamed ‘Rock successful Rio for kids’.

Inspired by the commencement of Alf's daughter, KidzHouse began activities successful 2022 to make its ain universes and accelerate IPs for 3rd parties to, successful the mean run, marque wealth done licensed merchandise.

In 2025, the institution should adjacent the twelvemonth with profits of adjacent to R$5 million, representing a maturation of 29.8%. “I privation to beryllium a operator for intelligence property”, affirms Alf.

In the audiovisual department, KidzHouse has A Turma da Bola, As Princesas and Os Grozinhos, with 20 cardinal YouTube views. First, a communicative is born, past travel products and deals.

The adjacent measurement is successful idiosyncratic viewing: the KidzHouse event. From Gato Galáctico to Galinha Pintadinha, the festival is wherever characters travel to life, and children’s contented creators look extracurricular the screens. To date, determination person been 2 editions, each with 15,000 visitors.

“Children person to play, permission the screens, but what options are we giving them to bash so, right? That’s erstwhile I had this idea”, says Alf.

The strategy joins brands, content, and unrecorded experience, and curating and operations enactment unneurotic to assistance families walk the full time astatine the festival.

The past edition, successful aboriginal October, featured brands specified arsenic Nestlé, PepsiCo, Nickelodeon, Polenguinho, and Toddy. “It is cliché, but we privation to beryllium a Brazilian Disney.”