Babies change clothes a lot. Their solution led to a millionaire business

In their archetypal years of life, babies alteration their covering size each 3 and a fractional months.

Its astir 7 rounds of searching for immoderate hand-me-down, visiting shops oregon hunting for online options, each of this successful a play that is already turbulent for parents – portion diapers and toys aren’t adjacent included.

It was retired of this complexity that 2 selling friends started Re Petit, presently an e-commerce.

The children’s thrift store started with customized small bags, assembled successful the chamber of the founder’s daughter, Daniela Bussab. “The parent would archer america what her children enjoyed, and we would prime the pieces”, says the São Paulo native.

Word of rima yet made the flat excessively tiny for the business.

Years later, bags became shelves successful a Brooklin warehouse, successful São Paulo; and Re Petit, a website. Today, banal is astatine astir 15.000 pieces, and the mean summons is of 360 Brazilian reais per order.

Re Petit registers, photographs, and prices the items received (the worth per portion is 70 reais).

“This speech [of clothes] is precise tiring for the mother. Our ambition is to lick this for her successful a precise casual way,” says co-founder Marcela Coelho.

Mothers tin petition location pickup of the items, nonstop them by mail, oregon spell to 1 of the postulation points scattered passim the capital.

Afterwards, they tin way the presumption of the items connected the website.

If idiosyncratic buys them, the magnitude tin beryllium withdrawn oregon becomes recognition connected the Re Petit website, which besides handles the shipping of the items. “We privation to thatch that you don't person to take 1 oregon the other: you tin merchantability and donate,” says Svirsky.

In 2024, gross gross totaled 1.2 cardinal reais. In 2025, this worth was already surpassed successful August. Now, Re Petit projects betwixt 1.8 cardinal and 2 cardinal reais. The absorption is connected expanding partnerships with brands and occasional pop-up activations.

If letting spell becomes simple, the circular system ceases to beryllium conscionable speech and becomes a wont — it's successful this mundane motion that Re Petit wants to succeed.